Specialist, one-stop-shop or big-fish-little-pond? We review the three strategic positions, why they matter, and how to compete when you choose one.
Growth leads to greed which leads to poor decisions. Know the positioning traps and what to do instead.
Great, enduring strategies don’t rely on just what you do, or how you do it, but the combination and synergies between them.
Technology will be commoditised and become table stakes. The true differentiator will be the performance and culture of staff.
Get new insights into your market and rethink your competition with the Value Net.
Your market defines the game you’re playing and the rules. It’s the first step in making strategic moves.
From a young age, we are taught that coming first is important. First place, first in line, first man on the moon. We feel the need for speed. Out of this, the first-mover advantage was born. “It’s better to be first than to be the best!” Ben Rosenfield, 22 Immutable Laws of Marketing Being first … Read more First Mover Advantage?
Understand how to analyze your opponents moves, so you can make your best one.
Learn how game theory and decision trees can guide your decisions in ambiguous situations.
Don’t join them – beat them. Neutralize their weapons and deploy your own.